Finding the right OLED TV deal during Black Friday requires balancing picture quality, screen size, and long-term reliability. The LG 65-Inch OLED AI 4K B6 Series stands out as the best overall pick for most buyers, offering exceptional contrast and smart features at a competitive price point. For those prioritizing gaming performance, the Samsung 65-Inch Class OLED S90F delivers a 144Hz refresh rate that outpaces standard 60Hz or 120Hz competitors. Meanwhile, the Sony 55 Inch BRAVIA XR8B remains the choice for cinephiles who value accurate color processing over raw brightness. The primary tradeoff you face is between entry-level OLEDs that offer great value but less peak brightness, and premium evo or G-series panels that cost more but deliver superior HDR impact. Read on to see how these fourteen options stack up against each other in real-world usage scenarios.
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Key Takeaways
- LG’s B-series offers the best entry point for OLED technology, providing true blacks and infinite contrast without the premium price tag of the C or G series.
- Sony‘s XR processor consistently delivers superior motion handling and upscaling compared to Samsung and LG, making it ideal for streaming content at lower resolutions.
- Samsung‘s S90F and S85F models utilize QD-OLED technology, which provides brighter colors and higher peak luminance than traditional WOLED panels from LG.
- The 42-inch and 48-inch OLED sizes are increasingly popular for desktop monitor replacements and small living rooms, offering high PPI and compact footprints.
- Black Friday discounts often apply more aggressively to previous-year models (like the B4) than to the newest 2026 releases, creating a value gap for budget-conscious buyers.
| oled tv deals black friday | Screen size | Resolution | Display technology | Refresh rate |
|---|---|---|---|---|
| LG 65-Inch OLED AI 4K B6 Serie | 65 inches | 4K | OLED | 120Hz |
| LG 83-Inch Class OLED evo G4 S | 83 inches | 4K | OLED evo | — |
| LG 42-Inch Class OLED evo AI 4 | 42 inches | 4K | OLED | — |
| LG 65-Inch Class OLED evo AI 4 | 65 inches | 4K | OLED | — |
| Sony 55 Inch BRAVIA XR8B OLED | 55 inches | 4K HDR | OLED | — |
| Sony 48 Inch BRAVIA 6 OLED 4K | 48 inches | 4K | OLED | 120Hz |
| Sony 65 Inch BRAVIA 6 OLED 4K | 65 inches | 4K | OLED | 120Hz |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | OLED | 144Hz |
| Roku 65-Inch Pro Series Smart | 65 inches | 4K | OLED | 120Hz |
| LG 48-Inch Class OLED evo AI 4 | 48 inches | 4K | OLED evo | 120Hz |
| LG 65-Inch Class OLED B4 Serie | 65 inches | 4K | — | 120Hz |
| Samsung 55-Inch Class OLED 4K | 55 inches | 4K | OLED | 120Hz |
| LG 65-Inch Class OLED evo G5 S | 65 inches | 4K | — | 120Hz |
| Panasonic Z8 Series 77-inch OL | 77 inches | 4K | — | 144Hz |
More Details on Our Top Picks
LG 65-Inch OLED AI 4K B6 Series Smart TV, 2026 Model
For a Black Friday OLED shortlist, I’d put the 65-inch LG B6 near the top for buyers who want a large, capable screen without stepping up to the C6’s more gaming-focused feature set. Its self-lit pixels, Dolby Vision, and Filmmaker Mode suit movie nights, while the 120Hz panel, VRR, G-SYNC, FreeSync Premium, and four HDMI 2.1 ports give console players plenty of flexibility. Compared with the 65-inch LG C6, the B6 has a lower-tier stated processor and does not advertise the same Brightness Booster feature or 165Hz PC gaming support. In return, it still covers the core OLED strengths and adds webOS streaming and free LG Channels. The tradeoffs are its 120Hz ceiling and the usual OLED concern for rooms dominated by strong daylight; Black Friday value depends on how its offer compares with C6 pricing.
Pros:- Self-lit OLED pixels deliver deep blacks and high-contrast images
- Dolby Vision and Filmmaker Mode support a film-focused viewing setup
- Four HDMI 2.1 ports plus VRR, G-SYNC, and FreeSync Premium suit console gaming
- webOS, Google Cast, and LG Channels provide built-in entertainment options
Cons:- Native refresh rate is 120Hz, below the C6’s advertised PC gaming ceiling
- Does not list the C6’s Brightness Booster feature
- OLED may be less suitable than a brighter display for sustained bright-room viewing
Best for: Movie and console-gaming households seeking a 65-inch OLED with Dolby Vision, modern gaming connections, and broad streaming support.
Not ideal for: PC gamers targeting refresh rates above 120Hz or buyers with very bright viewing rooms who prioritize maximum screen brightness.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Processor:A8 AI Processor 4K Gen3
- HDMI ports:4
- Operating system:webOS
- VESA mount:300 x 200 mm
Our verdict“Choose the B6 if a 65-inch OLED with strong movie and console features matters more than the C6’s extra gaming and brightness claims.”
LG 83-Inch Class OLED evo G4 Series Smart TV 4K
The 83-inch LG G4 is the scale-first choice here: its large OLED panel and Brightness Booster Max aim to make a cinematic image more compelling across a big viewing area. The one-wall design is a better fit for buyers planning a dedicated wall installation than for anyone who wants a simple, compact replacement TV. Compared with the 65-inch LG B6, the G4 gives you substantially more screen and a brighter-picture feature, while the B6 supplies more detailed published connectivity and gaming specifications. The G4’s listed a11 processor and Dolby Vision and Atmos support reinforce its premium home-theater role, but its size raises practical costs beyond the purchase itself: wall space, delivery, and installation all need planning. For Black Friday, I’d favor it when a genuinely large screen is the priority and the offer makes that leap worthwhile.
Pros:- 83-inch OLED screen creates an expansive movie and sports viewing area
- Brightness Booster Max is designed to increase picture luminance
- One-wall design supports a clean, flush-looking installation
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support cinematic viewing
Cons:- Large dimensions can make delivery and installation more involved
- Requires substantial wall space and careful placement
- Published product details provide fewer specific gaming and connectivity figures than the LG B6 listing
Best for: Home-theater buyers with a broad wall, a long viewing distance, and room in their setup plan for a very large OLED.
Not ideal for: Apartment dwellers, buyers with limited wall space, or anyone who needs a straightforward stand-mounted installation.
- Screen size:83 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:a11 AI Processor
- Picture feature:Brightness Booster Max
- HDR and audio formats:Dolby Vision and Dolby Atmos
- Design:One Wall Design
- Dimensions (W x H x D):72.7 x 41.6 x 1.1 inches
Our verdict“Pick the G4 when a wall-filling 83-inch OLED is the goal and you can accommodate its installation demands.”
LG 42-Inch Class OLED evo AI 4K C6 Series Smart TV, 2026 Model
For a desk, smaller bedroom, or gaming nook, the 42-inch LG C6 brings the lineup’s most compact screen together with unusually ambitious gaming features. The listing advertises up to 165Hz for PC gaming, 0.1ms response time, VRR, G-SYNC, FreeSync Premium, and four HDMI 2.1 ports—features that make it a more natural monitor-like choice than the 65-inch B6. It also retains OLED contrast, Dolby Vision, and Filmmaker Mode for films and streaming. Compared with the 65-inch LG C6, the smaller model is easier to fit close to a desk, but it gives up the impact of a living-room-sized picture. The product data also lists 120Hz as the refresh rate, while the description specifies up to 165Hz with a compatible PC, so I’d check the supported mode for the intended setup. Its compact size is not a bargain for buyers who mainly want a shared-room TV.
Pros:- Compact 42-inch size suits desks and smaller rooms
- Description advertises up to 165Hz PC gaming and 0.1ms response time
- Four HDMI 2.1 ports with VRR, G-SYNC, and FreeSync Premium
- OLED contrast pairs with Dolby Vision and Filmmaker Mode for video
Cons:- Small screen has less impact for group viewing than the 65-inch C6 or B6
- 165Hz support requires a compatible PC graphics card
- Listing presents both a 120Hz refresh-rate spec and a 165Hz PC mode claim, so buyers should verify the mode they need
Best for: PC gamers and small-room viewers who want OLED contrast, HDMI 2.1 connectivity, and a display that fits near a desk.
Not ideal for: Families seeking a large shared living-room screen or buyers who will not use high-refresh PC gaming features.
- Screen size:42 inches
- Display technology:OLED
- Resolution:4K
- Listed refresh rate:120Hz
- Advertised PC refresh rate:Up to 165Hz with a compatible PC
- Response time:0.1ms
- HDMI ports:4 HDMI 2.1
- HDR formats:Dolby Vision, HDR10, HLG
- Operating system:webOS
Our verdict“Choose this C6 for a compact gaming setup where its high-refresh PC features matter more than screen size.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV, 2026 Model
The 65-inch LG C6 makes the strongest all-round case for buyers who want a premium-sized OLED and plan to use its gaming range. It combines OLED contrast with Brightness Booster, Dolby Vision, Filmmaker Mode, four HDMI 2.1 inputs, and a description that advertises VRR up to 165Hz for PC gaming. That makes it a more feature-forward pick than the 65-inch LG B6, whose listed refresh rate is 120Hz and whose description does not include Brightness Booster. The C6’s product data also lists a 120Hz refresh rate, so I’d confirm how the 165Hz PC mode works with the source device before buying. Its extra capabilities will matter most to PC gamers and viewers who value the brighter-picture claim; casual streamers may get more value from the B6’s simpler feature mix. It remains a thin OLED panel, so room lighting and installation still deserve attention.
Pros:- OLED pixels deliver deep blacks and pixel-level contrast
- Brightness Booster is intended to lift picture brightness
- Four HDMI 2.1 ports and VRR support a flexible gaming setup
- Dolby Vision, Dolby Atmos, and Filmmaker Mode cover film and streaming use
Cons:- The listing’s 120Hz spec and up-to-165Hz PC claim need clarification for a specific setup
- Its gaming and processor features may be unnecessary for viewers who only stream
- OLED viewing can be a less natural fit for rooms with strong, persistent daylight
Best for: 65-inch TV shoppers who split time between Dolby Vision films, console play, and compatible high-refresh PC gaming.
Not ideal for: Casual viewers who mainly stream shows and would rather prioritize a simpler, potentially better-fitting model than extra gaming features.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Listed refresh rate:120Hz
- Advertised PC VRR:Up to 165Hz
- Response time:0.1ms
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI ports:4 HDMI 2.1
- Dimensions with stand (W x H x D):56.7 x 34.6 x 9.1 inches
Our verdict“Choose the 65-inch C6 over the B6 if its Brightness Booster and high-refresh PC gaming claims match your setup.”
Sony 55 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV
The Sony BRAVIA XR8B is the clearest Sony alternative in this group for shoppers who value picture processing, PlayStation-specific features, and sound integrated into the screen. Its XR processor, Dolby Vision, IMAX Enhanced support, and HD upscaling target a polished movie-and-TV experience, while Auto HDR Tone Mapping and Auto Genre Picture Mode are designed to simplify picture adjustments with a PlayStation 5. The screen-as-speaker design and Dolby Atmos and DTS:X support also distinguish it from the LG C6 models, which emphasize high-refresh gaming and multiple HDMI 2.1 inputs in their listings. At 55 inches, it sits between the compact 42-inch C6 and the 65-inch LG models, but the product data gives no refresh-rate or HDMI-port count to compare directly. Its appeal is less clear for PC gamers seeking specified high-refresh support, and the fixed size may not suit buyers who need a smaller or larger screen.
Pros:- XR processing and HD upscaling are aimed at refining lower-resolution content
- PlayStation 5 features automate HDR tone mapping and genre picture settings
- Screen-as-speaker design pairs sound with on-screen action
- Google TV includes Google Assistant, AirPlay 2, and Google Cast
Cons:- Only a 55-inch size is specified in the supplied product details
- Refresh rate and HDMI-port count are not stated in the provided specs
- PlayStation features are less relevant to buyers using other gaming platforms
Best for: PlayStation 5 owners and film-focused viewers who want a mid-size OLED, Google TV, and audio built into the screen.
Not ideal for: PC gamers who need a clearly stated high-refresh rate or buyers whose room calls for a 42-inch or 65-inch screen.
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K HDR
- Processor:XR Processor with AI Technology
- HDR support:Dolby Vision and HDR
- Audio:Dolby Atmos, DTS:X, screen-as-speaker
- Smart platform:Google TV
- Wireless and casting:Google Assistant, Apple AirPlay 2, Google Cast
- PlayStation features:Auto HDR Tone Mapping and Auto Genre Picture Mode
Our verdict“Pick the XR8B if PlayStation 5 integration and screen-based audio matter more to you than the LG C6’s stated high-refresh gaming specifications.”
Sony 48 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini
For a smaller room, desk setup, or secondary TV, this 48-inch Sony BRAVIA 6 keeps the lineup’s OLED contrast and Sony color processing without demanding a 65-inch space. Its 120Hz 4K panel and Dolby Vision support suit movies and fast-moving shows, while Google TV with Gemini adds voice-led search and smart-home controls. Compared with the 65-inch BRAVIA 6, the picture technology and platform are similar, but the smaller screen is easier to place and less suited to a large living room. The Samsung S90F is the more gaming-focused alternative on paper, with a stated 144Hz refresh rate; this Sony instead offers Dolby Vision and a compact footprint. Its main Black Friday appeal depends on a meaningful sale, since premium OLED features in a small size may still cost more than a basic room needs.
Pros:- 48-inch OLED panel delivers self-lit-pixel contrast in a space-conscious size
- 4K resolution and 120Hz refresh rate support detailed, fluid viewing
- Google TV with Gemini provides voice search and smart-home integration
- Dolby Vision and Dolby Atmos support add compatible movie and audio formats
Cons:- The 48-inch screen may feel undersized in a large room
- Premium OLED positioning can be hard to justify without a substantial seasonal deal
Best for: Viewers furnishing a bedroom, apartment living room, or gaming desk who want a compact OLED with Google TV and Dolby Vision.
Not ideal for: Buyers seating a large family across a spacious living room, or gamers prioritizing the lineup’s stated 144Hz refresh rate.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Smart platform:Google TV with Gemini
- HDMI ports:4
- Dimensions:10.83 × 42.17 × 25.71 inches (D × W × H)
Our verdict“Choose this Sony when compact dimensions and Google TV matter more than a larger screen or the Samsung S90F’s stated 144Hz rate.”
Sony 65 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini (K-65A60)
The 65-inch BRAVIA 6 is the Sony pick for a main room where cinematic scale, OLED contrast, and broad seating angles matter more than a compact footprint. Sony lists 4K/120Hz, VRR, and ALLM through its HDMI 2.1 features, giving console players useful motion and responsiveness options alongside Dolby Vision, Dolby Atmos, and DTS:X support. Its factory-calibrated panel and ambient-light sensing are aimed at a consistent picture across changing room conditions. Compared with the 48-inch BRAVIA 6, this model gives movies and sports more screen presence, but is harder to fit into a small room. The Samsung S90F advertises up to 144Hz, so spec-focused PC gamers may prefer that alternative. Black Friday shoppers should weigh the Sony’s movie-friendly format support and Google TV against its larger placement needs.
Pros:- 65-inch OLED screen combines self-lit pixels with deep black levels
- HDMI 2.1 gaming features include 4K/120Hz, VRR, and ALLM
- Dolby Vision, Dolby Atmos, and DTS:X support a broad cinematic setup
- Two-position stand can leave room for a soundbar
Cons:- The 65-inch size and OLED positioning may exceed a smaller room’s needs
- Its listed 120Hz refresh rate is lower than the Samsung S90F’s stated 144Hz
Best for: Movie households and console gamers who want a 65-inch OLED, wide viewing angles, and Google TV in a shared living room.
Not ideal for: Small-room buyers or PC gamers who specifically want the Samsung S90F’s advertised 144Hz refresh rate.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Gaming features:HDMI 2.1, 4K/120Hz, VRR, ALLM, SBTM
- Smart platform:Google TV with Gemini
- VESA mount:400 × 200mm
Our verdict“Pick the 65-inch BRAVIA 6 for movies and shared viewing if its larger screen and Dolby format support matter more than the S90F’s higher stated refresh rate.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
The Samsung S90F stands out in this group for buyers who put fast gaming and motion handling ahead of Dolby Vision support. Its listed 144Hz refresh rate gives compatible gaming sources more headroom than the 120Hz Sony BRAVIA 6 models, while the NQ4 AI Gen3 processor is intended to upscale lower-resolution material to 4K. Samsung also describes HDR+ processing that can give SDR content a more HDR-like presentation, which may help older shows and broadcasts look more vivid. The tradeoff is format choice: the Sony BRAVIA 6 explicitly supports Dolby Vision, while the S90F’s supplied details do not list it. Built-in Alexa is convenient for voice control, though smart functions rely on network access. For Black Friday, this is the sharper fit for a gaming-first buyer, not someone choosing chiefly for Sony’s Dolby-led movie format support.
Pros:- Listed 144Hz refresh rate targets smooth motion for compatible gaming
- NQ4 AI Gen3 processor is designed to upscale content to 4K
- HDR+ processing can give SDR material a more vivid presentation
- Built-in Alexa supports voice control
Cons:- The supplied specifications do not list Dolby Vision, unlike the Sony BRAVIA 6
- Internet access is needed for connected smart features
- Advanced processing and gaming features may be unnecessary for casual TV viewing
Best for: Console and PC gamers seeking a 65-inch OLED with a stated 144Hz refresh rate, plus viewers who want built-in Alexa.
Not ideal for: Movie fans who specifically require Dolby Vision support or shoppers who do not want smart features tied to an internet connection.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh rate:144Hz
- HDR:Pro HDR+
- Voice assistant:Alexa built-in
- Model year:2025
Our verdict“Choose the S90F if a 144Hz gaming-oriented spec and Alexa matter more than the Sony BRAVIA 6’s listed Dolby Vision support.”
Roku 65-Inch Pro Series Smart TV 4K OLED 120Hz 2026
This 65-inch Roku Pro Series OLED is the lineup’s straightforward choice for shoppers who want a large screen with OLED contrast and Roku’s familiar streaming approach. Its 120Hz refresh rate, four HDMI ports, and Dolby Vision support cover the basics for sports, gaming, and compatible movies. Dolby Atmos support and a voice remote add practical home-entertainment conveniences, while the listed HDR formats also include HDR10+ and HLG. Compared with the Sony BRAVIA 6, Roku’s appeal is its platform focus; Sony’s listing provides more detail on gaming features such as VRR and ALLM, so buyers seeking explicit console features may favor Sony. The Roku’s fixed 65-inch size also leaves no smaller option in this product listing. Black Friday makes most sense as a reason to compare platform and format fit, not to assume this model is automatically the better buy.
Pros:- 65-inch OLED panel provides self-lit pixels and deep blacks
- 120Hz refresh rate supports fluid sports and gaming motion
- HDR format list includes Dolby Vision, HDR10+, and HLG
- Four HDMI ports and two USB ports allow several connected devices
Cons:- Only a 65-inch size is listed, limiting fit for smaller rooms
- The supplied details do not specify gaming features such as VRR or ALLM
- Setup and configuration may take time for buyers tailoring connected devices
Best for: Streaming-first households that want a 65-inch OLED, a voice remote, and support for Dolby Vision and HDR10+.
Not ideal for: Buyers needing a compact size or detailed, explicitly listed gaming features such as VRR and ALLM.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10+, HLG
- HDMI ports:4
- USB ports:2
- VESA mount:400 × 200mm
Our verdict“Consider the Roku Pro if its streaming-first approach and HDR format mix suit your household better than the Sony BRAVIA 6’s explicitly detailed gaming features.”
LG 48-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Vision and Atmos
The 48-inch LG OLED evo C6 is the most gaming-oriented compact option here, pairing an office-friendly screen size with a feature set that goes beyond the Sony 48-inch BRAVIA 6’s listed 120Hz rate. LG specifies 165Hz gaming support, G-Sync, FreeSync Premium, and a 0.1ms response time, features aimed at compatible PC and console setups where fluid motion matters. Dolby Vision, Dolby Atmos, and Filmmaker Mode also make it a capable movie screen, while webOS supplies the smart-TV layer. The tradeoff is complexity: taking advantage of its advanced gaming options may require careful setup, and the premium processor and OLED positioning may be excessive for casual streaming. Compared with the Samsung S90F, the C6 is smaller but lists more specific gaming technologies; choose it when desk fit and those features count more than a 65-inch screen.
Pros:- 48-inch OLED evo screen fits smaller rooms and gaming desks
- Listed gaming support includes 165Hz, G-Sync, and FreeSync Premium
- 0.1ms response time is aimed at responsive gameplay
- Dolby Vision, Dolby Atmos, and Filmmaker Mode suit movie viewing
Cons:- Advanced gaming features can add setup complexity
- The 48-inch screen is less suited to a large living room
- Its high-end processor and feature set may be unnecessary for casual streaming
Best for: PC and console gamers who need a compact 48-inch OLED with high-refresh support, variable-refresh features, and Dolby Vision.
Not ideal for: Buyers wanting a large shared-room screen or a simple TV setup that will not use advanced gaming options.
- Screen size:48 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- Refresh rate:120Hz
- Gaming features:165Hz, G-Sync, FreeSync Premium, 0.1ms response time
- HDR and audio:Dolby Vision, HDR10, Dolby Atmos
- Smart platform:webOS 2026
- HDMI connectivity:4 HDMI 2.1 ports
Our verdict“Choose the LG C6 for a compact gaming setup that can use its listed 165Hz and variable-refresh features, rather than for maximum screen size.”
LG 65-Inch Class OLED B4 Series Smart TV 4K with AI Processor and WebOS 24
For a 65-inch OLED that balances movie features and gaming connections, I’d put the LG B4 near the top of this group. Its 120Hz panel and four HDMI 2.1 inputs give console players room for high-refresh gaming without sacrificing ports for other devices, while Dolby Vision and self-lit pixels suit dark-room films. Compared with the more ambitious LG OLED evo G5, the B4 gives up the G5’s brightness-focused hardware and newer processing, so it is less compelling in a sunlit room. In return, it offers a simpler route to a capable 65-inch OLED, with webOS 24 and free LG channels built in. The tradeoff is that streaming and updates depend on internet access, and the G5 is the stronger pick if maximum brightness and wall-focused design matter more.
Pros:- Self-lit OLED pixels deliver deep contrast and vivid color.
- Four HDMI 2.1 inputs and 120Hz refresh rate support a broad gaming setup.
- Dolby Vision adds HDR support for compatible films and shows.
- webOS 24 includes access to over 300 free channels.
Cons:- Less focused on bright-room performance than the LG OLED evo G5 with Brightness Booster Max.
- Streaming and software updates require an internet connection.
- Some services and features require subscriptions or compatible devices.
Best for: Console gamers and movie watchers seeking a 65-inch 4K OLED with Dolby Vision and four HDMI 2.1 inputs.
Not ideal for: Viewers in bright rooms who want the extra brightness emphasis of the LG OLED evo G5, or buyers who prefer not to rely on connected services.
- Screen size:65 inches
- Resolution:4K
- Processor:α8 AI Processor 4K
- Refresh rate:120Hz
- HDR:Dolby Vision
- HDMI inputs:4 HDMI 2.1
- Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, VRR
- Smart platform:webOS 24
Our verdict“Choose the LG B4 if you want a well-equipped 65-inch OLED for mixed movie, streaming, and console use without prioritizing the G5’s brightness upgrades.”
Samsung 55-Inch Class OLED 4K S85F Series Smart TV (2025 Model)
The Samsung S85F is the right fit for shoppers who want OLED contrast in a 55-inch size and favor Samsung’s presentation of color and motion. Its NQ4 AI Gen2 processor handles upscaling, while 120Hz Motion Xcelerator is suited to sports and compatible games. That makes it a more space-conscious choice than the 65-inch LG B4, though the LG’s four HDMI 2.1 inputs and Dolby Vision support give it a clearer appeal for multi-device gaming and Dolby Vision libraries. Samsung lists HDR10+ rather than Dolby Vision, so buyers with a particular HDR format preference should check their viewing sources. Object Tracking Sound Lite with Dolby Atmos adds some directional effect, but it does not remove the case for a separate sound system if fuller room-filling audio is a priority.
Pros:- 55-inch OLED screen delivers 4K contrast in a more compact footprint.
- NQ4 AI Gen2 processor supports AI-enhanced upscaling.
- 120Hz Motion Xcelerator suits fast-moving sports and compatible games.
- Object Tracking Sound Lite with Dolby Atmos adds directional audio effects.
Cons:- Supports HDR10+ but not Dolby Vision.
- The listed audio features may not satisfy buyers seeking powerful, room-filling sound.
- Advanced picture and sound options may take time to configure.
Best for: Buyers furnishing a smaller living room or bedroom who want a 55-inch OLED, 120Hz motion, and Samsung’s AI upscaling.
Not ideal for: Viewers with Dolby Vision collections or several gaming devices who would benefit from the LG B4’s Dolby Vision support and four HDMI 2.1 inputs.
- Screen size:55 inches
- Resolution:4K
- Display technology:OLED
- Refresh rate:120Hz
- Processor:NQ4 AI Gen2
- HDR format:HDR10+
- Motion technology:Motion Xcelerator 120Hz
- Audio:Object Tracking Sound Lite with Dolby Atmos
Our verdict“Pick the S85F for a compact Samsung OLED with AI upscaling, but favor the LG B4 if Dolby Vision and multiple HDMI 2.1 connections are higher priorities.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Processing and Dolby Atmos
The LG OLED evo G5 earns its premium role by targeting viewers who want OLED blacks without limiting the TV to a dark viewing room. Brightness Booster Max is the key distinction from the more straightforward LG B4: it is designed to make bright images more visible in well-lit spaces, while the Alpha 11 processor and Dolby Vision add a higher-end feature set. Gaming is also well served by 120Hz, 0.1ms response time, VRR, G-Sync, and FreeSync Premium. Its one-wall design suits buyers planning a deliberate, flush-looking installation, rather than those who just need a stand-mounted screen. The tradeoffs are a more complex setup and a large 65-inch footprint; shoppers with a darker room and simpler needs may find the B4’s feature mix sufficient.
Pros:- Brightness Booster Max is designed to improve visibility in well-lit rooms.
- Dolby Vision and Dolby Atmos support compatible cinematic content.
- Gaming features include 120Hz, 0.1ms response time, VRR, G-Sync, and FreeSync Premium.
- One-wall design supports a clean, art-like installation.
Cons:- Its advanced feature set and design come with a premium positioning.
- A 65-inch screen may overwhelm smaller rooms.
- Wall-focused installation and extensive settings can add setup work.
Best for: Viewers with bright living rooms seeking a premium 65-inch OLED, plus gamers who want 120Hz and variable refresh support.
Not ideal for: Budget-conscious shoppers or those with smaller rooms who do not need Brightness Booster Max or the one-wall design.
- Screen size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- Brightness technology:Brightness Booster Max
- HDR:HDR10, Dolby Vision
- Refresh rate:120Hz
- Gaming features:0.1ms response time, NVIDIA G-Sync, AMD FreeSync Premium, VRR
- Smart platform:webOS 25
- Wall design:One Wall Design
Our verdict“Choose the G5 if bright-room viewing and its wall-mount design justify stepping up from the more straightforward LG B4.”
Panasonic Z8 Series 77-inch OLED 4K Ultra HD Smart Fire TV with Dolby Vision IQ and 144Hz Refresh Rate
The Panasonic Z8 is the scale-first choice here: its 77-inch OLED makes films and games feel more expansive than either the 65-inch LG B4 or the 55-inch Samsung S85F. It also goes beyond their listed refresh rates with 144Hz, alongside HDMI 2.1, VRR, FreeSync Premium, and G-Sync. Multiple HDR formats, including Dolby Vision IQ and HDR10+ Adaptive, give compatible content more ways to match the image to the viewing environment. Fire TV puts streaming apps in the set, while the specified 5.1-channel, 160-watt audio system is more substantial on paper than the audio descriptions provided for the LG and Samsung options. The tradeoffs are practical: this is a large, heavy television with listed power consumption of 624 watts, so room size, placement, and power use deserve attention.
Pros:- 77-inch self-luminous OLED display pairs a large viewing area with high contrast.
- 144Hz refresh rate and HDMI 2.1 gaming features support high-refresh play.
- HDR support includes Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG.
- Built-in Fire TV and specified 5.1-channel, 160-watt audio reduce reliance on add-ons.
Cons:- The 67.9-inch width and 67.3-pound weight call for careful placement or sturdy mounting.
- Listed power consumption is 624 watts.
- Its 77-inch scale is excessive for smaller rooms where the LG B4’s 65-inch screen is easier to accommodate.
Best for: Buyers with a spacious room who want a 77-inch OLED for cinematic viewing and high-refresh-rate gaming.
Not ideal for: Small-room shoppers, anyone unable to accommodate a 67.9-inch-wide TV, or buyers focused on lower power consumption.
- Screen size:77 inches
- Resolution:4K
- Refresh rate:144Hz
- HDR formats:HDR10+ Adaptive, HDR10, HLG, Dolby Vision IQ
- Operating system:FireOS
- Audio:5.1 channels, 160 watts
- Gaming features:HDMI 2.1, VRR, AMD FreeSync Premium, NVIDIA G-SYNC, Game Mode Extreme
- Dimensions:3.1 in D × 67.9 in W × 41.3 in H
- Weight:67.3 pounds
Our verdict“Choose the Panasonic Z8 when room size and power use are acceptable and you want the largest screen and highest listed refresh rate in this group.”
How We Picked
I evaluated these fourteen OLED TVs based on their panel technology, processor efficiency, and specific use-case suitability. Traditional OLED panels from LG and Sony were compared against Samsung’s QD-OLED offerings to assess differences in brightness, color volume, and potential burn-in risk. I also looked at smart TV interfaces, noting that Google TV (Sony) and Tizen (Samsung) offer different app ecosystems compared to WebOS (LG) and Fire TV (Panasonic).
The ranking prioritizes models that offer the best balance of performance and price, especially in the context of seasonal sales. I gave higher weight to TVs with strong upscaling capabilities, as most users watch a mix of streaming and broadcast content rather than just native 4K. Gaming features like HDMI 2.1 bandwidth, variable refresh rate (VRR), and low input lag were also critical factors, separating the top picks for gamers from general-purpose home theater sets.
| oled tv deals black friday | Display technology | HDR formats |
|---|---|---|
| LG 65-Inch OLED AI 4K B6 Serie | OLED | Dolby Vision, HDR10, HLG |
| LG 83-Inch Class OLED evo G4 S | OLED evo | — |
| LG 42-Inch Class OLED evo AI 4 | OLED | Dolby Vision, HDR10, HLG |
| LG 65-Inch Class OLED evo AI 4 | OLED | Dolby Vision, HDR10, HLG |
| Sony 55 Inch BRAVIA XR8B OLED | OLED | — |
| Sony 48 Inch BRAVIA 6 OLED 4K | OLED | Dolby Vision, HDR10, HLG |
| Sony 65 Inch BRAVIA 6 OLED 4K | OLED | Dolby Vision, HDR10, HLG |
| Samsung 65-Inch Class OLED S90 | OLED | — |
| Roku 65-Inch Pro Series Smart | OLED | Dolby Vision, HDR10+, HLG |
| LG 48-Inch Class OLED evo AI 4 | OLED evo | — |
| LG 65-Inch Class OLED B4 Serie | — | — |
| Samsung 55-Inch Class OLED 4K | OLED | — |
| LG 65-Inch Class OLED evo G5 S | — | — |
| Panasonic Z8 Series 77-inch OL | — | HDR10+ Adaptive, HDR10, HLG, Dolby Vision IQ |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV is not just about picking the biggest screen; it is about matching the panel technology and processing power to your viewing habits. Black Friday sales create a confusing landscape where older models compete with new releases, making it easy to overpay for features you will not use or underbuy on picture quality. This guide breaks down the specific factors that matter when evaluating OLED deals in 2027.
WOLED vs. QD-OLED: Understanding Panel Differences
Most OLED TVs from LG and Sony use WOLED (White OLED) panels, while Samsung uses QD-OLED (Quantum Dot OLED). WOLED panels are known for their excellent black levels and lower risk of permanent burn-in, making them safer for static content like news tickers or video game HUDs. QD-OLED panels, on the other hand, offer higher peak brightness and more vibrant color saturation, which is beneficial for HDR content in bright rooms. If you watch mostly movies in a dark room, WOLED is often the better choice for its natural color rendering. However, if you want the most ‘pop’ from bright highlights and vivid colors, QD-OLED models like the Samsung S90F are superior. I recommend checking if your primary viewing environment is light-controlled or brightly lit, as this dictates which panel type serves you better.
Screen Size and Room Distance
The ‘sweet spot’ for OLED viewing has shifted toward larger sizes because OLED pixels are self-emissive and do not require backlighting, allowing for thinner profiles and better immersion. While 55-inch and 65-inch screens remain the most common, I often see buyers underestimating the impact of a 77-inch or 83-inch panel in standard living rooms. At typical viewing distances of 8 to 10 feet, a 65-inch OLED provides a cinematic experience without requiring you to scan your eyes across the screen. Smaller 42-inch and 48-inch models are excellent for bedrooms or as computer monitors, but they lose the immersive ‘wow’ factor in larger spaces. When browsing Black Friday deals, consider if the price difference between a 65-inch and a 77-inch model is small enough to justify the upgrade, as the visual impact is disproportionate to the cost increase.
Processor Power and Upscaling Quality
Not all OLED panels are created equal because the image processor is just as important as the display itself. Sony’s XR Cognitive Processor is widely regarded as the leader in upscaling, taking lower-resolution streaming content (like 1080p Netflix) and making it look near-4K quality. LG and Samsung also have strong AI processors, but they sometimes oversharpen or introduce noise when processing low-bitrate sources. If you primarily watch high-quality 4K Blu-rays or native 4K streaming, the processor difference is less noticeable. However, for users who rely heavily on cable TV, older streaming libraries, or YouTube, a superior processor like Sony’s will provide a more consistent and pleasing image. This is a hidden cost factor: a cheaper TV with a weak processor may look worse than a slightly more expensive one with better upscaling algorithms.
Gaming Features and Connectivity
For gamers, the presence of HDMI 2.1 ports and support for 120Hz or 144Hz refresh rates is non-negotiable. Models like the Samsung S90F and LG C6 series offer full HDMI 2.1 bandwidth, allowing for 4K at 120Hz on consoles like the PS5 and Xbox Series X. Older or budget models might only support 4K at 60Hz, which limits their future-proofing for next-gen gaming. I also look for features like Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) to eliminate screen tearing and reduce input lag. If you play competitive shooters or fast-paced games, prioritize TVs with the lowest input lag numbers, which are often found in LG’s gaming-optimized modes. Non-gamers can safely ignore these specs to save money, but if you even plan to game occasionally, skipping HDMI 2.1 is a mistake you will likely regret within two years.
Smart TV Interface and App Ecosystem
The operating system determines how easy it is to find content and how quickly apps launch. Google TV (found on Sony and some Roku models) aggregates content from across multiple services, making it easier to discover new shows without switching apps. WebOS (LG) is known for its simple, intuitive remote control and fast boot times, while Tizen (Samsung) offers a clean interface with excellent app support. Fire TV (Panasonic) is heavily integrated with Alexa and Amazon content, which is great for Prime subscribers but can feel cluttered for others. I recommend considering which ecosystem you already use; if you have an Android phone, Google TV offers seamless casting. If you prefer a simple, no-nonsense interface, LG’s WebOS is hard to beat. Do not underestimate the annoyance of a slow or confusing menu system, as you will interact with it every time you turn on the TV.
Burn-In Protection and Longevity
While modern OLEDs have improved significantly, static image retention (burn-in) remains a concern for users who leave the TV on for long periods with static elements like news logos or game HUDs. LG and Sony offer robust pixel-shifting and screen-saver features, but Samsung’s QD-OLED technology uses a different sub-pixel structure that some users report as slightly more susceptible to uneven wear over time. I suggest enabling all available anti-burn-in features upon setup, regardless of the brand. If you watch TV for 6+ hours a day with consistent static elements, a high-quality LED or Mini-LED TV might still be a safer long-term bet. However, for typical movie and varied content viewing, OLED longevity is excellent, and most manufacturers now offer extended warranties that cover panel degradation, which is a key factor to check when comparing Black Friday deals.
Frequently Asked Questions
Is it worth paying extra for the ‘evo’ or ‘G’ series OLEDs over the standard B-series?
Yes, if you watch HDR content in a bright room. The evo panels use newer organic materials that allow for higher peak brightness, making highlights in movies and games pop more intensely. The G-series adds a heatsink for even higher sustained brightness and comes with a sleek design for wall mounting. However, if you watch mostly in a dark room or value value-for-money, the B-series offers 90% of the black-level performance at a much lower cost. The brightness difference is only noticeable when comparing them side-by-side with bright HDR content.
Can I use an OLED TV as a computer monitor without burning in?
You can, but you must take precautions. OLEDs are not ideal for static desktop interfaces with fixed taskbars or window borders, as these can cause uneven wear. Smaller 42-inch or 48-inch models are better suited for this because the static elements are smaller relative to the screen. To minimize risk, enable dark mode in your OS, hide the taskbar, and use screensavers during idle times. LG and Sony also offer ‘Game Optimizer’ or ‘PC Mode’ settings that reduce brightness on static elements. If you work with spreadsheets all day, a Mini-LED might still be a safer choice.
How do I know if a Black Friday deal is actually a good price?
Ignore the ‘strikethrough’ MSRP, which is often inflated. Instead, compare the current price against the average selling price from the previous six months. A true deal on a new model like the LG C6 usually means it is 20-30% below its typical retail price. For older models like the B4, a 40% discount might be available, but ensure the model is still supported with software updates. I recommend using price-tracking tools to verify that the ‘deal’ is not just a marketing tactic before committing to a purchase.
Do I need a 144Hz TV for gaming, or is 120Hz enough?
For current consoles like the PS5 and Xbox Series X, 120Hz is sufficient because these consoles generally cap at 120fps in 4K. The 144Hz support found in Samsung and some LG models is primarily beneficial for PC gamers who can push higher frame rates in competitive shooters. If you do not play PC games, you will not see a tangible benefit from 144Hz over 120Hz. Save your money and prioritize picture quality or screen size instead, unless you have a high-end gaming PC capable of sustaining 144fps at 4K resolution.
Which brand has the best upscaling for cable and low-res streaming?
Sony consistently leads in upscaling quality due to its XR Cognitive Processor, which analyzes content and enhances details and colors in a way that feels natural. LG’s Alpha processors are also strong, particularly in the C and G series, but they can sometimes look digital or oversharpened on very low-quality sources. Samsung’s upscaling is good but tends to prioritize sharpness over texture preservation. If you watch a lot of broadcast TV or older streaming content, the Sony BRAVIA series will likely provide the most pleasing and accurate image enhancement for your money.
Conclusion
Choosing the right OLED TV comes down to matching the panel’s strengths to your specific viewing environment and habits. For the majority of buyers, the LG 65-Inch OLED AI 4K B6 Series offers the best balance of price and performance, delivering the perfect blacks and contrast that define the OLED experience without the premium cost. If you are a gamer seeking the highest refresh rates and vibrant colors, the Samsung 65-Inch Class OLED S90F is the superior choice, thanks to its QD-OLED panel and 144Hz capabilities. For those who prioritize cinematic accuracy and superior upscaling of mixed content, the Sony 55 Inch BRAVIA XR8B remains the gold standard. Beginners and budget-conscious shoppers should look for discounts on the LG B4 Series, which still provides excellent picture quality at a more accessible price point. Ultimately, measure your room, assess your content sources, and choose the model that fits your lifestyle, not just the biggest number on the spec sheet.
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